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Channel: Emerald Group Publishing Limited: Emerald Emerging Markets Case Studies: Table of Contents
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International market expansion of “Jintan Nude” in Thailand

Title – International market expansion of “Jintan Nude” in Thailand. Subject area – International marketing, new product development, international business expansion, small business management. Study...

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Finding, training, and keeping best service workers

Title – Finding, training, and keeping best service workers. Subject area – Organisational behaviour, business reengineering and management of change, human resources management. Study...

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Shraddhanand Mahila Ashram: a quest for a future filled with dreams

Title – Shraddhanand Mahila Ashram: a quest for a future filled with dreams. Subject area – Mission and vision for strategic management of non governmental organizations. Study level/applicability –...

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The dream's door: a case of a MNC in Poland

Title – The dream's door: a case of a MNC in Poland. Subject area – Leadership, change management, knowledge transfer, quality, car manufacture, organisational culture, staff training and development....

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Strategy for water pump maintenance in Peakland

Title – Strategy for water pump maintenance in Peakland. Subject area – Strategic management/business policy. Study level/applicability – This case study is intended for undergraduate (business...

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Bank Z's communication dilemma during Turkey's 2001 crisis

Title – Bank Z's communication dilemma during Turkey's 2001 crisis. Subject area – Marketing. Study level/applicability – The primary target for this case study is marketing and communications...

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Outdoor experiential training as a catalyst for success

Title – Outdoor experiential training as a catalyst for success. Subject area – Human resource management, Training and development, Competency development and team spirit. Study level/applicability –...

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Soliton Technologies – financing growth in uncertain times

Title – Soliton Technologies – financing growth in uncertain times. Subject area – Venture capital and private equity. Study level/applicability – This case is suitable for II MBA/Executive MBA...

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Fundación arteBA: supporting visual artists by promoting the art market

Title – Fundación arteBA: supporting visual artists by promoting the art market. Subject area – Strategic management of nonprofit organizations. Study level/applicability – This case is appropriate for...

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Health Pharma: managing supply chain

Title – Health Pharma: managing supply chain. Subject area – The case deals with the Bullwhip phenomena that can be observed in a supply chain. Study level/applicability – This case is suitable for all...

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San Antonio: assessing the key account management system

Title – San Antonio: assessing the key account management system. Subject area – This case illustrates the differences between customers and the occasions when conditions change and buyer-seller...

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International market expansion of “Jintan Nude” in Thailand

Title – International market expansion of “Jintan Nude” in Thailand. Subject area – International marketing, new product development, international business expansion, small business management. Study...

View Article

Finding, training, and keeping best service workers

Title – Finding, training, and keeping best service workers. Subject area – Organisational behaviour, business reengineering and management of change, human resources management. Study...

View Article


Shraddhanand Mahila Ashram: a quest for a future filled with dreams

Title – Shraddhanand Mahila Ashram: a quest for a future filled with dreams. Subject area – Mission and vision for strategic management of non governmental organizations. Study level/applicability –...

View Article

The dream's door: a case of a MNC in Poland

Title – The dream's door: a case of a MNC in Poland. Subject area – Leadership, change management, knowledge transfer, quality, car manufacture, organisational culture, staff training and development....

View Article


Strategy for water pump maintenance in Peakland

Title – Strategy for water pump maintenance in Peakland. Subject area – Strategic management/business policy. Study level/applicability – This case study is intended for undergraduate (business...

View Article

Bank Z's communication dilemma during Turkey's 2001 crisis

Title – Bank Z's communication dilemma during Turkey's 2001 crisis. Subject area – Marketing. Study level/applicability – The primary target for this case study is marketing and communications...

View Article


Outdoor experiential training as a catalyst for success

Title – Outdoor experiential training as a catalyst for success. Subject area – Human resource management, Training and development, Competency development and team spirit. Study level/applicability –...

View Article

Soliton Technologies – financing growth in uncertain times

Title – Soliton Technologies – financing growth in uncertain times. Subject area – Venture capital and private equity. Study level/applicability – This case is suitable for II MBA/Executive MBA...

View Article

Fundación arteBA: supporting visual artists by promoting the art market

Title – Fundación arteBA: supporting visual artists by promoting the art market. Subject area – Strategic management of nonprofit organizations. Study level/applicability – This case is appropriate for...

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